Precision advertising for the invisible buying process
Account-based advertising that reaches the 6–12 people who decide each deal, across the devices they use, and adapts as the deal moves.
83%
of B2B buying time happens without suppliers involved
Fewer people. More attention. Less spend.
6–12
stakeholders per account actually drive the decision
The opportunity
Gartner research finds B2B buyers spend 83% of their buying time on their own, reading, comparing, and building a shortlist before they take a meeting. You can’t be in those rooms. You can be on their screens.
Broad ABM
Ads go to 500+ people at each target account, most of whom have no say in the purchase. Each person sees your message once or twice, so the people who do decide rarely remember it.
Waypoint
Ads go to the 6–12 named stakeholders at each account. Your budget is spent on the people involved in the decision, and each of them sees your message often enough to remember it.
Why it works
Precision
Your budget goes to the people who influence the decision, not the hundreds around them who don’t.
Lower cost
A smaller audience needs fewer impressions, so total spend is lower than a broad account campaign.
Frequency
A campaign targeted at 500 people may serve your buyer 1 impression or none at all. We concentrate all the impressions on your exact targets.
Built for complex buying committees
In commercial and government markets, wherever a handful of people make a large decision.
Enterprise SaaS
Software decisions spread across IT, finance, security, and the business unit. Reach each of them during evaluation.
Healthcare
Hospital systems, health plans, and pharma. CFO, medical director, IT, and procurement all need to agree.
Consulting and professional services
Large engagements won by reaching the executive sponsor, procurement, and the team that will do the work.
Government
Federal and SLED procurement. Reach program managers, contracting officers, and evaluators, including the ones you don’t meet.
Defense and cyber
DoD and intelligence community programs, where decisions are compartmented and visibility is limited. Reach the people you know are involved.
Ready to reach the right people?
A 30-minute call to look at your target accounts and whether precision advertising fits your deals.